Mani SchlisserWhat Would John Oliver Say?A look back at nearly ten years of writing on Medium and how the HBO star still holds business accountable·4 min read·Apr 12, 2024----
Mani SchlisserLateral thinking with withered technologyBreadth over depth, according to David Epstein’s RANGE, might be the solution for the future of strategy in creative agencies·8 min read·Feb 29, 2024--1--1
Mani SchlisserSuper Bowl MoviesHow the game has changed for brands and their Super Bowl communications plans·5 min read·Feb 5, 2024----
Mani SchlisserNot another college football debateCollege Football is a pro sport, it’s time ad agencies acted like it·7 min read·Jan 1, 2024----
Mani SchlisserThe context changes the contentIf Rick Rubin was in the advertising industry, he’d be a planner·5 min read·Aug 17, 2023----
Mani SchlisserCommunications As Connective TissueHow to think more in a more human-centric way as marketers and strategic planners·6 min read·Jun 13, 2023----
Mani SchlisserThe Last LapWhat the 2021 Formula One season teaches brands about goals and KPIs.·7 min read·Dec 22, 2021--1--1
Mani SchlisserThe Challenger HookWhat a lackluster boxing match between an influencer and a retiree taught the ad industry about disruptive communications planning in…·6 min read·Aug 17, 2021----
Mani SchlisserPersonal Planning LanguageIn 2017, Virgil Abloh gave a lecture at Harvard’s Graduate School of Design. In a presentation titled “Insert Complicated Title Here,”…·7 min read·Mar 22, 2021----
Mani SchlisserThe Queen’s StrategistIn the game of strategy, practice comes in many forms.·7 min read·Jan 20, 2021--2--2