Communications As Connective Tissue

Mani Schlisser
6 min readJun 13, 2023
How to think more in a more human-centric way as marketers and strategic planners

Strategy is part art, part science.

“It is a balance between rigor and lateral thinking,” as Blackstone’s Tom Callard put it on a recent On Strategy Showcase episode.

Over the last three plus years, I have been focused on the art and science, rigor and lateral thinking of communications strategy.

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