Lateral thinking with withered technology

Under pressure, experienced professionals regress to what they know best. That’s a problem for strategists.

Almost 4 years ago, we were all told to stay home. It was scary, uncertain, and lonely for so many across the world, regardless of occupation.

In a strange way, it was also a fascinating time for strategists to sit back and take in how the world was changing, how culture was changing with it and what would never be the same within the human experience.